In this episode, Cosmetics Business answers your questions, exploring how trends come about and identifying what's a real trend, and what's just a fad. Journalists Sarah Parsons and Julia Wray also answers your questions about LED masks.  The team will also be answering listener questions in a new fortnightly Q&A edition.  Send your questions to cosmetics@hpcimedia.com or contact us on your preferred social media platform.  @CosmeticsBusiness #TheCosmeticsBusinessPodcast Contact us: Media & PR contact: cosmetics@hpcimedia.com Sponsorship: Trystan Hurley, trystanh@hpcimedia.com  Follow us here: Website: www.cosmeticsbusiness.comIG: www.instagram.com/cosmeticsbusiness LI: www.linkedin.com/showcase/cosmetics-business The Cosmetics Business Podcast is presented by Sarah Parsons and Julia Wray.  The producers are Charlotte Alldis and Sarah Parsons. The editor is Charlotte Alldis.