In this conversation, Ace Harris (SVP of A&R at Reach Records), Dre Hunter (A&R at Reach Records) and Trig discuss their personal experiences and insights within the Christian hip hop scene, touching on the evolution of the genre, the importance of relationships in music production, and the challenges of transitioning from mainstream to Christian music. They also reflect on the significance of the Summer 2025 Playlist and the impact of Reach Records over the past 20 years. They dive into the intricacies of building an audience in the music industry, managing cash flow, understanding the business side of music, and the balance between ministry and business. The conversation also touches on the future of Christian music, the significance of community, and the emotional connection that music can create.