In this conversation with Matt Hommel, we break down how he helped clients generate over $40 million by treating email like an investment portfolio.
If you’re stuck between “creative” and “strategic” as a copywriter, you're going to want to watch this one all the way through.
00:00 – Intro | Who Matt Hommel is and how he’s generated $40 million+ for clients02:00 – Forecasting Email Revenue06:00 – Offers, Timing & Fatigue10:30 – The $10 000 Email14:30 – Learning the System18:30 – Mastery & Testing21:00 – Client Scale vs Startup Chaos26:30 – From Copywriter to Partner35:30 – Beyond Email44:00 – Setting Boundaries50:00 – Time vs Mastery56:00 – The Human Side of Sales1:03:00 – AI & Copywriting1:07:00 – Final Thoughts
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