In this interview, I sat down with Abigail Allen to unpack how she went from fiction writer to successful copywriter and how she writes high performing copy for her clients.
00:00 – Intro02:00 – From Fiction to Copy06:00 – Why Storytelling Matters09:30 – Specificity & Emotion13:00 – Tactful Empathy18:00 – Oversaturation & Attention25:00 – Reading to Write Better33:00 – Energy in Writing37:00 – Humor & Humanity40:00 – AI vs. Authenticity46:00 – Getting High-Value Clients55:00 – Overcoming Insecurity1:00:00 – Storytelling as Strategy1:04:00 – Final Thoughts
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