IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Rob Marsh does every week in The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. We talk real numbers, rates and what writers are charging for work. We dig into sales funnels, work habits and what works on social media. And we ask the questions you really want to know the answers to so you think bigger about your copywriting business so you’ll reach higher than ever before.
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IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Rob Marsh does every week in The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. We talk real numbers, rates and what writers are charging for work. We dig into sales funnels, work habits and what works on social media. And we ask the questions you really want to know the answers to so you think bigger about your copywriting business so you’ll reach higher than ever before.
TCC Podcast #463: The Biggest Opportunity in Copywriting Today with Tiana Asperjan
The Copywriter Club Podcast
57 minutes 50 seconds
2 months ago
TCC Podcast #463: The Biggest Opportunity in Copywriting Today with Tiana Asperjan
What's the biggest opportunity for copywriters today? That's just one of the ideas we talked about on this episode of The Copywriter Club Podcast. Tiana Asperjan is my guest and we talked about how she became a copywriter, her "secrets" for connecting with clients, showing up consistently even when things are uncomfortable, and the biggest opportunities for writers today. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Tiana’s YouTube
Tiana’s Newsletter
The Copywriter Club Facebook Group
The Copywriter Underground
Research Mastery
Highlights from this episode:
Rob Marsh: What is the biggest opportunity in copywriting today? We’re about to reveal the answer. This is The Copywriter Club Podcast.
When inviting guests to share their experiences on this podcast, I often look for writers who are doing something a little bit differently than their peers are doing. Someone who has a different approach, a unique viewpoint on something, or maybe they’re testing things that the rest of us just aren’t up to speed on yet.
My guest on today’s podcast is Tiana Asperjan. Lately I’ve been seing Tiana everywhere… although that might just be a function of the algorithm showing me more stuff like the stuff I’ve seen recently. If you’re a copywriter, Tiana’s Youtube channel, social media feed, and newsletter are excellent. She’s teaching what works in ads and copy right now. But she doesn’t just say what’s working, she focuses on the strategy and psychology behind an ad so you know not just that it works, but why it works.
She’s doing things a bit differently from a lot of other copywriters and most of us who are sharing ideas and insights about copywriting with other writers. So I asked her to join me on today’s episode and boy am I glad that I did. I like all of the interviews I share with you each week, but this one really stands out.
Tiana’s story of how she got to where she is is a masterclass on the steps to success as a writer. It’s less about the destination, and more about accumulating the experiences and expertise you need to be great. I think as you listen in, you’ll learn a lot from Tiana’s experiences.
As for the answer to that question I posed at the opening of this episode… what’s the biggest opportunity for copywriters working today who want to stay relevant for years to come? Well, you’ll just have to listen to this episode because Tiana reveals what it is and why this particular “niche” —and I’ve got niche in air quotes here—is where more copywriters ought to be focusing their efforts today. If you want a look at a industry or niche that is desperate for help from good copywriters, you’ll want to keep listening.
Before we get to all that, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you’ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn’t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery
The Copywriter Club Podcast
IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Rob Marsh does every week in The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. We talk real numbers, rates and what writers are charging for work. We dig into sales funnels, work habits and what works on social media. And we ask the questions you really want to know the answers to so you think bigger about your copywriting business so you’ll reach higher than ever before.
