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The Copy Dates Podcast
Megan Taylor
44 episodes
1 week ago
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.
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Entrepreneurship
Business
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All content for The Copy Dates Podcast is the property of Megan Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.
Show more...
Entrepreneurship
Business
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27: How to Identify + Phrase the Transformation You Deliver
The Copy Dates Podcast
22 minutes 14 seconds
4 years ago
27: How to Identify + Phrase the Transformation You Deliver

In this episode, I’ll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business. 

Not everyone believes that they actually have a transformation that they’re helping their clients achieve. But the truth is that even ambiguous industries supply their clients with some major transformation on a deeper level that sparks emotion and is so important to zero in on.

Here are a few topics I cover:

  • What If I Don’t Deliver a “Transformation”?
  • Understanding the TRUE Transformation You Deliver
  • Deliverables and Outcomes vs. Transformation
  • Sourcing Information From Your Clients

I hope that this episode inspires you to figure out what transformation you’re facilitating for your clients. And beyond that, I hope it helps you understand how to convey this information in your messaging so that you can truly speak to those looking to achieve the transformation your offer will spur.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

 

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co 

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: https://copytemplateshop.com

EP #27 - Why We NEED to Talk About Problems in Sales Copy: https://megantaylor.co/blog/client-problems-26/ 

The Copy Dates Podcast
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.