Systematizing Sales & Marketing w/ EOS Strategies w/ Bill Poole

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The COO Show

Sweet Fish

12 episodes

9 months ago

The COO Show is a podcast dedicated to the unique challenges operations professionals face and empowering business leaders to grow and evolve in their industries. Brought to you by Sweet Fish Media.
Each episode tells stories about executing business ideas from top operations leaders and entrepreneurs, covering the topics that matter, like techniques for holding leadership teams accountable, how to construct a working framework to achieve your vision, or the tools you need to understand to execute it.
This show is for everyone building a foundation for their team and serving as a valued resource, day in and day out.

All content for The COO Show is the property of Sweet Fish and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Systematizing Sales & Marketing w/ EOS Strategies w/ Bill Poole

The COO Show

19 minutes

4 years ago

Systematizing Sales & Marketing w/ EOS Strategies w/ Bill Poole

Companies mistakenly think they need to search for new clients to raise their revenue. In reality, systematizing your cross-selling strategy to your current customers is the fastest way to see a revenue change.
In this episode, I interview Bill Poole, Partner/Integrator at Convergo, about systematizing sales and marketing for cross-selling opportunities.
In this episode we discuss:
-Aligning sales and marketing to what the business is doing operationally
-Strategies for cross-selling to your current client base
-The biggest impediments to bringing EOS to sales and marketing
-Teaching operational folks about sales to avoid silos
Check out these resources we mentioned during the podcast:
-Revenue Growth Engine by Darrell Amy, Bill’s business partner: https://www.amazon.com/Revenue-Growth-Engine-Marketing-Accelerate/dp/1734774312
-Never Lose a Customer Again by Joey Coleman: https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034
-They Ask You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973
-Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
-LinkedIn Profile for Bill Poole: https://www.linkedin.com/in/billpoole3/
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Do you have ideas for or feedback about this show? Email your host Bill Reed at bill@sweetfishmedia.com.
Be sure to hear every conversation about innovative COO strategies at Apple Podcasts, Spotify, and our website.
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