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Negative keywords are one of the most powerful tools in Google Ads to make sure your budget is spent wisely. By adding negative keywords, you can prevent your ads from showing up for irrelevant searches that waste money. This video walks you step-by-step through what negative keywords are, why they matter, and exactly how to set them up inside your campaigns. You’ll also learn the difference between account-level, campaign-level, and ad group negatives, plus how to build a strong keyword list. By the end, you’ll know how to save money, improve click-through rates, and reach the right audience with your ads.

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Frequently Asked Questions:

What are negative keywords in Google Ads?

Negative keywords are words or phrases you exclude from your campaigns so your ads don’t show up for irrelevant searches.

Why should I use negative keywords?

They help you avoid wasted ad spend, improve targeting, and ensure your ads only reach people likely to convert.

How do I add negative keywords to a campaign?

Inside your Google Ads dashboard, go to the campaign, select “Keywords,” then click “Negative Keywords” to add them.

Can I apply negative keywords across my whole account?

Yes, you can create a negative keyword list and apply it to multiple campaigns, saving time and keeping consistency.

What’s the difference between campaign-level and ad group-level negatives?

Campaign-level negative keywords block the keyword across the entire campaign, while ad group-level negatives only apply to one ad group.

How do I find good negative keywords?

Check your Search Terms Report, brainstorm irrelevant terms, and use keyword research tools to identify unwanted matches

Do negative keywords affect Quality Score?

Not directly, but by improving relevancy and avoiding irrelevant clicks, they can indirectly boost your overall performance.

Can I use match types for negative keywords?

Yes. Broad, phrase, and exact match work for negatives, but they behave differently than positive keyword match types.

How often should I update my negative keyword list?

At least once a month, or anytime you review your Search Terms Report and see wasted spend.

What are some common negative keywords advertisers use?

Words like “free,” “jobs,” “cheap,” “download,” or competitor brand names (if you don’t want to show for them).