How to Use Negative Keyword Lists in Google Ads (Save $1,000s on Wasted Clicks)

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The Conversion Clinic

Josiah Roche

83 episodes

21 hours ago

Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.

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How to Use Negative Keyword Lists in Google Ads (Save $1,000s on Wasted Clicks)

The Conversion Clinic

1 minute 52 seconds

1 month ago

How to Use Negative Keyword Lists in Google Ads (Save $1,000s on Wasted Clicks)

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

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Negative keyword lists are one of the most effective ways to reduce wasted ad spend in Google Ads. By blocking irrelevant search terms, you ensure your ads only show up for searches that are truly valuable to your business. In this video, we break down how to create, organize, and apply negative keyword lists to maximize ROI. You’ll also learn common mistakes advertisers make with negative keywords and how to avoid them. By the end, you’ll know exactly how to set up a system that keeps your campaigns lean, focused, and profitable.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are negative keyword lists in Google Ads?

Negative keyword lists are groups of keywords that prevent your ads from showing up for irrelevant or unwanted search terms.

Why should I use negative keyword lists?

They help reduce wasted ad spend, improve click-through rates, and ensure your ads only reach qualified customers.

Can I apply the same list to multiple campaigns?

Yes, you can create a shared negative keyword list and apply it across multiple campaigns for consistency and efficiency.

What’s the difference between negative keywords and regular keywords?

Regular keywords trigger your ads, while negative keywords prevent your ads from appearing for certain searches.

How do I know which keywords to add as negatives?

Check your Search Terms Report to see what users typed before clicking your ad. Add irrelevant or low-converting terms as negatives.

What are common mistakes with negative keyword lists?

Adding too many broad negatives (blocking valuable traffic), forgetting to update the list, and not reviewing search terms regularly.

How often should I update my negative keyword lists?

At least once a month, but ideally weekly, especially if you’re running new campaigns or scaling ad spend quickly.