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If you’re running Google Ads, your campaigns may be wasting money on Search Partners without you even realizing it. By default, Google Ads shows your ads on partner sites in addition to Google Search, and these placements often deliver lower-quality traffic. In this video, you’ll learn exactly how to turn off Search Partners so your budget stays focused on the searches that matter most. I’ll walk you through the step-by-step settings inside Google Ads, explain what happens when you disable them, and share when it might make sense to leave them on. By the end, you’ll have more control over your ad spend and improved campaign efficiency.
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Frequently Asked Questions:
What are Google Search Partners?
Search Partners are non-Google websites, apps, and smaller search engines that display Google Ads alongside their own search results.
Why should I turn off Search Partners?
They often bring in less qualified traffic, lower click-through rates (CTR), and higher costs per conversion compared to Google Search itself.
Can I turn them off for just one campaign?
Yes. The setting is campaign-specific, so you’ll need to adjust it in each campaign where you don’t want Search Partners.
Does turning off Search Partners save money?
It doesn’t lower your budget, but it reallocates your spend to only Google Search, often improving efficiency.
Will I lose impressions if I disable them?
Yes, but usually from lower-quality traffic sources that don’t convert as well.