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Enhanced Conversions in Google Ads help you track more accurate sales and leads by securely sending hashed customer data. In this video, I’ll walk you step-by-step through how to set up Enhanced Conversions for your account. You’ll see how to implement it directly in Google Ads and make sure your conversions are properly verified. I’ll also cover common mistakes that cause data to be lost or misattributed. By the end, you’ll have a complete setup that improves your tracking and boosts campaign performance.
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Frequently Asked Questions:
What are Enhanced Conversions in Google Ads?
Enhanced Conversions securely use hashed customer data (like email or phone) to improve tracking accuracy for sales and leads.
Do I need Google Tag Manager to set this up?
No, you can set up Enhanced Conversions directly in Google Ads or through Tag Manager.
Will Enhanced Conversions improve my campaign performance?
It won’t directly lower costs, but it gives Google better data, which leads to smarter bidding and more accurate reporting.
What types of conversions can use Enhanced Conversions?
It works with web conversions like purchases, sign-ups, and form fills where customer information is received.
Do Enhanced Conversions replace regular conversion tracking?
No, they enhance your existing setup by sending additional, more accurate data.
Is Enhanced Conversions worth setting up for small businesses?
Absolutely. Better tracking means you understand your ad spend return on investment more clearly, which is critical at any budget.