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In this video, we walk you step by step through how to set up an AI Max campaign in Google Ads so you can maximize reach and performance. You’ll learn the key settings, targeting options, and bidding strategies that make this campaign type unique. We also cover best practices for creative assets and budget allocation to help Google’s AI optimize effectively. By the end, you’ll know how to launch your campaign with confidence and avoid common mistakes. Whether you’re new to Google Ads or looking to upgrade your campaigns, this guide will help you get the most out of AI automation.
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Frequently Asked Questions:
What is an AI Max campaign in Google Ads?
AI Max campaigns use Google’s machine learning to automatically optimize targeting, bidding, and placements across Google’s entire network for maximum performance.
Do I need conversion tracking to run AI Max campaigns?
Yes. Conversion tracking is important because Google’s AI relies on those signals to optimize your ads effectively.
Can I choose where my ads appear in AI Max campaigns?
No, placement control is limited. AI Max campaigns run across Search, Display, YouTube, Discover, and more, letting Google decide where ads perform best.
What kind of budget should I start with?
A daily budget that allows at least 10–15 conversions per week is recommended so the algorithm has enough data to optimize.
How long does it take for AI Max campaigns to optimize?
Typically 2–4 weeks. During this “learning phase,” performance may fluctuate as Google tests different combinations.
Do I need a lot of ad creatives for AI Max campaigns?
More variety is better. Providing multiple headlines, descriptions, images, and videos gives the AI more assets to test and learn from.
Can small businesses use AI Max effectively?
Yes, If you have a clear conversion goal and consistent traffic, AI Max can work well even with smaller budgets.
What’s the biggest mistake to avoid with AI Max campaigns?
Making changes too quickly. Allow time for the AI to learn, and avoid resetting the learning phase with constant edits.