How to See Clicks Per Conversion in Google Ads (1 Formula = Better ROAS)

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The Conversion Clinic

Josiah Roche

83 episodes

1 day ago

Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.

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How to See Clicks Per Conversion in Google Ads (1 Formula = Better ROAS)

The Conversion Clinic

1 minute 39 seconds

3 weeks ago

How to See Clicks Per Conversion in Google Ads (1 Formula = Better ROAS)

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Want to know how many clicks it actually takes to get a conversion in your Google Ads campaigns? In this video, you’ll learn exactly where to find the Clicks per Conversion metric inside your account. This KPI is essential for understanding the real efficiency of your campaigns, especially when optimizing for ROAS or lead quality.

Formula: Clicks / Conversions

Tells you the number of clicks you burn through to get a sale or lead

Example: If you average 25 clicks per conversion and each click costs $2, you can already predict that conversions will cost around $50.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Clicks per Conversion in Google Ads?It’s the average number of ad clicks it takes to generate one conversion.

Where can I find this metric in Google Ads?

You can add it as a column in the Campaigns, Ad Groups, or Keywords view by customizing your columns.

Why is this metric important?It tells you how efficient your campaign is at converting traffic — a lower number usually indicates better performance.

Is Clicks per Conversion available by default?No, you’ll need to manually add it through the “Modify Columns” menu in your reporting view.

What’s a good benchmark for Clicks per Conversion?It varies by industry, but a lower number generally means more effective targeting and ad copy.

What affects this metric the most?

Your ad relevance and landing page experience can all change this metric.
How can I reduce my Clicks per Conversion?

Improve your ad quality score, use negative keywords, and test stronger call to actions and landing pages.