Ep. 171: Meredith Ray - Storytelling a New Franchise: Utah Mammoth, Social Media Strategy, Hockey Culture, and more

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The Conversation Series

Danielle Clardy

190 episodes

1 day ago

The Conversation Series is a podcast driven by curiosity and a hunger to learn from others. Each episode features conversations with incredible individuals, including creatives, photographers, individuals in sports, CEOs and founders, and entrepreneurs. We dive into their stories, expertise, and experiences across a range of topics. Whether you’re looking to expand your knowledge, find inspiration, or enjoy compelling stories, this podcast offers unique insights and engaging discussions. Join me on this journey of growth, exploration, and discovery.

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All content for The Conversation Series is the property of Danielle Clardy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep. 171: Meredith Ray - Storytelling a New Franchise: Utah Mammoth, Social Media Strategy, Hockey Culture, and more

The Conversation Series

42 minutes 28 seconds

3 months ago

Ep. 171: Meredith Ray - Storytelling a New Franchise: Utah Mammoth, Social Media Strategy, Hockey Culture, and more

Meredith Ray, Director of Content for Utah Mammoth, is joining the show!

This episode offers an intimate look at Meredith's professional history, her strategic insights in sports storytelling, and the challenges and triumphs of building a fanbase from scratch in the digital age.

Meredith shares her experience of working with high-profile brands like the Seattle Seahawks, Amazon, and Microsoft, highlighting her passion for storytelling and utilizing digital platforms to engage audiences.

As the Utah Mammoth embarks on its second NHL season, Meredith discusses the unique strategies her team employed to foster a sense of belonging and excitement among a community new to hockey.

Using engaging and innovative content, including collaborations with influencers and celebrities, the Mammoth quickly established a spirited and interactive fan culture.

✺Meredith Ray's Social Media✺

Instagram: @utahmammoth

LinkedIn: Meredith Ray

LinkedIn: Utah Mammoth

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