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Join Contently co-founder Shane Snow and EIC Joe Lazauskas as they examine the future of the media and marketing worlds.
Ep. 7: Michael Brenner on the Future of Content Marketing
The Content Sutra Podcast
47 minutes
9 years ago
Ep. 7: Michael Brenner on the Future of Content Marketing
Legendary content strategist Michael Brenner discusses how content marketing has evolved during his decade in the business, and his favorite examples of brand storytelling today. (1:50) Then, we dive into "marketing's marketing problem," and how to fight against the plague of self-promotional content and the secret to content marketing ROI. (17:10) Then, we play a lightning round of a new game, asking Michael to name the brand that he most associates with each political candidate. (34:10)
The Content Sutra Podcast
Join Contently co-founder Shane Snow and EIC Joe Lazauskas as they examine the future of the media and marketing worlds.
