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Join Contently co-founder Shane Snow and EIC Joe Lazauskas as they examine the future of the media and marketing worlds.
At Contently, we talk a lot about the power of storytelling to build relationships, but what about the dark side of storytelling? Author Maria Konnikova comes on the podcast to talk about her new book on con men, The Confidence Game. We discuss: What kind of con men are you vulnerable to? (5:00) Are advertisers con artists? (10:00) And what does this all mean for political campaigns and Super Bowl ads? (25:00)
The Content Sutra Podcast
Join Contently co-founder Shane Snow and EIC Joe Lazauskas as they examine the future of the media and marketing worlds.
