What is more powerful than your email list, social media content and blog articles as a small business owner?
Earned media.
So if borrowed media are your socials, owned media is your website, email list etc, paid media is your advertising, earned media is all the coverage you get from OTHER people.
Think podcast interviews, news articles, media attention.
How do you get it? What if you don’t have any connections?
All those questions are answered by PR expert, Cassandra Hili from the Curated Agency.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @cassandra.hili.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ How to get the attention of a journalist
✨ How to get creative with your pitch ideas
✨ One thing you can do as soon as you finish listening to get the ball rolling
SHOW RESOURCES 👇
CHECK out Cassandra’s website - www.curatedagency.com.au
FOLLOW the agency on Instagram - instagram.com/curated_agency
FOLLOW Cassandra on Instagram - instagram.com/cassandra.hili
Want to build a content strategy to market to your customers? Download my audio guide - http://sales.contentqueenmariah.com/content-guide
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST 👇
Cassandra Hili is the founder and director of Curated Agency, an award-winning Sydney-based public relations firm formerly known as Millennium Communications. Since launching the agency in 2016 at the age of 22, Cassandra has become a leading voice in Australia's PR landscape, specialising in hospitality, lifestyle, beauty, and expert services. Her agency is renowned for crafting bold media strategies that secure impactful coverage across top-tier outlets, including Forbes, Broadsheet, and The Daily Telegraph.
Cassandra's journey into entrepreneurship began at 17 with a personal blog detailing her health and fitness transformation, which garnered over 250,000 followers across platforms. This early success in building an authentic personal brand laid the foundation for her PR career. Under her leadership, Curated Agency has evolved into a multidisciplinary team, delivering tailored campaigns that resonate with modern audiences.
Beyond her agency work, Cassandra is passionate about empowering individuals to shape their own narratives.