What does it take to launch and grow a podcast at a community-based arts organisation?
And is it worth the effort for non-profits?
As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves.
Launched as a vehicle to connect with dance artists, the show expanded the reach of Greenwich Dance beyond its South London base, giving scope for conversations with renowned national and international figures such as Karthika Naïr, Sir Nicholas Hytner and Tarek Iskander.
In this episode of The Content Mavericks Club, Melanie describes how Talking Moves generated input as well as output, feeding back actionable ideas to Greenwich Dance that shaped its trajectory as an arts charity.
Visit the Podcasting for Non-Profit episode web page for more, or explore other episodes at contentmavericks.club
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TOPICS COVERED
01:43 How the Talking Moves podcast got started
04:04 Recording during COVID lockdown
05:48 Expanding horizons and a positive feedback loop from Talking Moves
08:32 Moving Greenwich Dance to a physical-digital hybrid model
12:31 The Talking Moves podcast audience - understanding who is listening.
18:56 Justifying the cost of running a podcast
22:05 Deciding on a discussion format for the podcast
27:02 Running the show with ambitious production values
30:53 Talking Moves as a legacy of Greenwich Dance
33:03 Getting the podcasting bug
38:22 Podcasting tips for non-profit organisations
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THE CONTENT MAVERICKS CLUB
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