How can a podcast drive lead generation for your business? Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart. From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes. Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour. Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals. Learn more and explore other episodes at contentmavericks.club Get bonus content, early access to live events and a heads up on future guests when you subscribe to the Content Mavericks Club newsletter: contentmavericks.club/subscribe SUPPORT THE SHOW Join the Club - Get The Content Mavericks Club Newsletter Tell us what you think in our 30-second feedback quiz Support The Content Mavericks Club with a one-off donation THE GUEST Amardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur's Handbook podcast and angel investor. In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama. He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter. After he lost his father in 2022 Amardeep's focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs). RESOURCES https://www.thebaehq.com https://www.linkedin.com/in/amardeepsparmar https://www.hsbcinnovationbanking.com TOPICS COVERED 00:03 Introduction 01:27 The BAE HQ: Connecting Entrepreneurs With Investors 02:39 Spinning The Network Wheel: The BAE HQ Connection Model 04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model 07:01 Creating Profitable Connects From Podcast Community 10:00 Converting Podcast Listeners Into Email Subscribers 11:48 Testing The BAE HQ podcast against goals 14:42 HSBC Innovation Banking sponsorship and growth ambitions 18:03 Why podcasting is the right tool for the job 21:26 How podcasts deepen relationships between host, listener and brand. 23:11 Booking podcast guests: get comfortable then shoot for the stars 28:56 What it's like to interview big-name founders 31:16 Amardeep Parmar's top benefits of podcasting for The BAE HQ THE CONTENT MAVERICKS CLUB https://www.creativekin.co.uk/content-mavericks-club Tell us what you think in our 30-second feedback quiz: https://contentmavericks.club/feedback Support The Content Mavericks Club with a one-off donation: https://contentmavericks.club/support Connect with Show Host Jason Caffrey: https://www.linkedin.com/in/jason-caffrey/ https://twitter.com/jasoncaffrey Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels. Launch and grow your podcast at https://creativekin.co.uk/launch Connect with show host Jason Caffrey on LinkedIn Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels: LinkedIn Instagram YouTube TikTok X Pinterest Check out Creative Kin to discover how to launch and grow your podcast.