Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals.
So how would branding Liz Mosley expert use her own podcast to grow her freelance business?
Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact.
The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.
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TOPICS COVERED
01:41 The Building Your Brand podcast - Audience and Reach
03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show
06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?
07:48 Securing sponsorship with Adobe and Flodesk
16:14 Re-purposing content - feeding the social media monster
22:04 The biggest podcast growth mechanism for Liz Mosley
28:57 Advice for podcasters looking for consistency and growth
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ABOUT LIZ MOSLEY
Liz Mosley is a graphic designer with over 15 years experience.
She now specialises in creating creative branding, animated GIFS and websites for small business owners.
She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.
Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.
Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world..
RESOURCES
Follow Liz Mosley: Instagram TiTok X YouTube LinkedIn
Visit Liz Mosley Design
Explore the Building Your Brand podcast
THE CONTENT MAVERICKS CLUB
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