Should your content charm readers or suck up to Google? Trick question—it should do both. Abby and Ciara tackle one of the most common (and confusing) questions in the content world: how to balance writing for humans and algorithms.
What we yapped about:
Why people-first content beats keyword stuffing every time.
How to write for real humans while optimising for SEO.
Why authenticity—and leaning into your brand voice—are the ultimate SEO hacks.
What’s changing in SEO that writers need to know about.
If you’re tired of wondering whether you’re doing content “right”—this one's for you! Hit play, and let’s make SEO-friendly content feel human again.
Honourable mentions:
https://storybrand.com/downloads/your-brand-is-not-the-hero.pdf