As we put ourselves more and more out there on social media we're always worried that one day the keyboard warriors are going to come for us and I recently had my first experience of trolling and I have to be honest and say it was horrific. From this experience it's really made me realise just how important your ideal client is, it is vital to know who you want to work with and marketing to them, speaking directly to them and not just shouting out into the ether and hoping the right person will find you. Even if you know your ideal client go back and re-evaluate time and time again!

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