Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast

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The Content Cocktail Hour

Jonathan Gandolf

364 episodes

1 month ago

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!

All content for The Content Cocktail Hour is the property of Jonathan Gandolf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast

The Content Cocktail Hour

25 minutes 21 seconds

4 months ago

Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast

“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.

In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape.

In this episode, you’ll learn:

Why AI needs human verification to be truly effective
How to shift from a point solution to a platform solution in sales tech
Why “personalization at scale” is an oxymoron

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com/

Connect with Dr. Amy Cook on LinkedIn: https://www.linkedin.com/in/amyosmondcook/

Explore Fullcast: https://www.fullcast.com/

Explore Sellers’ Compass: https://www.compass.com/newsroom/press-releases/7GTGPrZsN0vVh15XkhDnWo/

Timestamps:

(00:00) Intro

(01:34) Dr. Amy's background and career journey

(03:20) Exciting acquisition announcement

(06:16) The importance of platform solutions

(10:04) Understanding the buyer's journey

(12:27) Branding and product naming decisions

(19:58) Challenges with AI in marketing

(24:14) “Personalization at scale is an oxymoron”