I had an insightful conversation with Joe Reynoso, who explains his story about what he's learnt over the last 7-8 years of consulting, most of which was as a full-time employee. He finally set up shop full-time a few years ago and we discussed some of his key learnings... Key learnings * He knew early on that he wanted longevity in his career, and foreseeing most senior roles typically lasted 18 months, he wanted to take an alternative path * He was inspired by the lifestyle of friends in the arts * Joe had a very considered approach to how to approach employers and future employers about his intentions of consulting on the side. * He was privy to his family business, and whilst in the medical category, he was able to take on, listen and learn from business strategy. He used this as the inspiration for how to deal with customers * How he worked backwards from his goal to become a full-time consultant * It took 7-8 years to feel comfortable that he was able to provide value to others * His 3 tactics that get his clients * The early goals he wanted to hit when he first made the shift full time Key Quotes * "The half of knowledge is where to find it" "Optimising his career for deep learning". Joe leans into his career and intentionally seeks out those that are generous with their time that can provide mentorship * "It's about the perspective and attitude you bring to the conversation when speaking to senior management" - When speaking to senior leadership about your intentions of consulting on the side LinkedIn [https://www.linkedin.com/in/josephreynoso/] Website [https://www.tierranuevainteractive.com/] Email [jreynoso@tierranuevainteractive.com]