High performers embrace challenges whilst seeking autonomy and control of their future. More and more talented marketers are pursuing a better work-life balance, one that can incorporate a 9-5 and a consultancy “side gig”.
This podcast is for those seeking a future in marketing consultancy and freelancing to complement their day job. We share the stories of those that have done it, are doing it, and the lessons learnt along the way.
We'll unpack their tricks and tips to kick-start your very own consulting “side gig”.
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High performers embrace challenges whilst seeking autonomy and control of their future. More and more talented marketers are pursuing a better work-life balance, one that can incorporate a 9-5 and a consultancy “side gig”.
This podcast is for those seeking a future in marketing consultancy and freelancing to complement their day job. We share the stories of those that have done it, are doing it, and the lessons learnt along the way.
We'll unpack their tricks and tips to kick-start your very own consulting “side gig”.
Lockdown video making kick started his content creator career
The Consulting Side Gig
34 minutes
2 years ago
Lockdown video making kick started his content creator career
Fascinating story that started with a bike ride from the UK to Japan, creating videos in lockdown, and building a career that allows him to live the life he wants.
I spoke with Adam Faulkner [https://www.linkedin.com/in/thisiscreativeaf/]on his inspiring story.
Key learnings
* He made the most of his circumstances, despite being in lockdown he built a bar, created cocktail drinks video, and landed his first major client
* He reiterated the importance of getting exposure in front of the righr people, and using his client's brand name to add credibility to his offering
* His early success was actually a hindrance to his positioning, he was seen as a content creator in confectionery
* Hustled his way into new categories, one by one, leveraged the brand names and not the category. But reiterated the need for resilience and patience. There was a lot of no's, before he landed a yes
* The importance of LinkedIn and how he uses it as an "outlet for his thoughts". He likes to use his voice to help other freelancers
* He uses LinkedIn to not only share his thoughts, but to help with his mental health
* He doesn't chase likes, he is more considered with being positioned as a thought leader
LinkedIn [https://www.linkedin.com/in/thisiscreativeaf/]
Website [https://www.creativeaf.co/]
Email [hello@creativeaf.co]
The Consulting Side Gig
High performers embrace challenges whilst seeking autonomy and control of their future. More and more talented marketers are pursuing a better work-life balance, one that can incorporate a 9-5 and a consultancy “side gig”.
This podcast is for those seeking a future in marketing consultancy and freelancing to complement their day job. We share the stories of those that have done it, are doing it, and the lessons learnt along the way.
We'll unpack their tricks and tips to kick-start your very own consulting “side gig”.
