In a now infamous memo months before the company went under, Blockbuster reported to their employees why "Netflix wasn't a threat," because A). People like reading the back of the DVD box B). Customers like picking up snacks and C). It's great to run into your neighbors at Blockbuster. Turns out people like pushing one button laying on their couch more than all of that.  However, the story of Amazon "killing" Borders or Netflix "killing" Blockbuster, what most people miss is that Barnes and Noble, Redbox, Family Video and countless local bookstores were not "killed" by technology, but continue to thrive. Technology didn't single-handedly "disrupt" Blockbuster or Borderes out of business, their own poor customer service and above market prices  did as well. Brian Utter leads Shine.FM, a radio network covering three states. In 2018, broadcast mediums are in competition with hundreds of other outlets, from podcasts to YouTube videos, for attention...and yet religious broadcasting has seen it's biggest growth from 2010-present.  In this episode, we discuss why Brian says "Shine.FM isn't a radio station" as we look at staying vital to your tribe during great technological disruption...and also dive into creating culture when managing in a legacy organization.  Join The Consultant and the Millennial Facebook Group and grow alongside other leaders as we dive deeper into topics covered on the podcast!  Get in touch with Nathan: Facebook, Instagram, Twitter, Benchmarkservices. Get in touch with Haydn: hadyn.shaw@peopledrivenresults.com, peopledrivenresults.com,  Facebook, Twitter.  Get in touch with seth: seth@digitalprofitfarm.com, digitalprofitfarm.com, Facebook, Twitter, LinkedIn.