Boutiques are primed to win - if you tighten scoping, build an embedded sales culture, and obsess over 5 unsexy KPIs. In this episode, Ben Edwards (CMap & Consulting Pulse) and Matt go deep on what’s really happening in pro services right now: slower decisions, margin squeeze, and how the best boutiques are still crushing it with sharper positioning, productised offers, and data-driven ops. Ben breaks down the operations black hole most firms fall into - and how to fix it - plus an ...
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Boutiques are primed to win - if you tighten scoping, build an embedded sales culture, and obsess over 5 unsexy KPIs. In this episode, Ben Edwards (CMap & Consulting Pulse) and Matt go deep on what’s really happening in pro services right now: slower decisions, margin squeeze, and how the best boutiques are still crushing it with sharper positioning, productised offers, and data-driven ops. Ben breaks down the operations black hole most firms fall into - and how to fix it - plus an ...
Ep. 25 Why most case studies fail and how to fix them, with James de Roche
The Consultancy Edge
40 minutes
3 months ago
Ep. 25 Why most case studies fail and how to fix them, with James de Roche
Most case studies suck. They’re long. They’re fluffy. They’re written for your ego, not your buyer’s anxiety. On this week’s episode of The Consultancy Edge, I speak with James de Roche, founder of Lead Comet, who’s on a mission to fix that. James shares how to build case studies that actually sell—not just tick a box. We explore: Why the standard “Challenge - Solution - Results” format is brokenThe proof assets that really build trust when you're not in the roomHow to capture ROI your pro...
The Consultancy Edge
Boutiques are primed to win - if you tighten scoping, build an embedded sales culture, and obsess over 5 unsexy KPIs. In this episode, Ben Edwards (CMap & Consulting Pulse) and Matt go deep on what’s really happening in pro services right now: slower decisions, margin squeeze, and how the best boutiques are still crushing it with sharper positioning, productised offers, and data-driven ops. Ben breaks down the operations black hole most firms fall into - and how to fix it - plus an ...
