The Conscious Entrepreneur is the podcast where founders come to sharpen their edge from the inside out - building businesses that are sustainable, aligned, and actually work for their life. It’s about becoming the kind of leader your business needs you to be, and doing it with clarity, connection, and purpose.
We don’t buy into hustle culture. And burnout? It’s not a badge of honor. Here, we believe thriving businesses are built by thriving people.
Hosted by Sarah Lockwood, The Conscious Entrepreneur is where growth starts within.
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The Conscious Entrepreneur is the podcast where founders come to sharpen their edge from the inside out - building businesses that are sustainable, aligned, and actually work for their life. It’s about becoming the kind of leader your business needs you to be, and doing it with clarity, connection, and purpose.
We don’t buy into hustle culture. And burnout? It’s not a badge of honor. Here, we believe thriving businesses are built by thriving people.
Hosted by Sarah Lockwood, The Conscious Entrepreneur is where growth starts within.
EP 106: From Pushy to Magnetic: How ‘Never Ask for the Sale’ Flips Sales Culture
The Conscious Entrepreneur
34 minutes
1 month ago
EP 106: From Pushy to Magnetic: How ‘Never Ask for the Sale’ Flips Sales Culture
Sue Heilbronner, serial entrepreneur and conscious leadership executive coach, believes the strongest businesses are built when sales feel less like chasing and more like alignment. Joining Sarah Lockwood in this episode, she introduces the idea of “passionate ambivalence,” a values-based sales mindset that pairs genuine enthusiasm for your work with the ability to detach from any single outcome.
How do you recognize when a client is the right fit? Sue points to conscious client qualification as the key. By asking clear, sometimes disqualifying questions, you invite the kind of honesty that builds trust from the very start. She also shares her perspective on pricing strategy, reminding entrepreneurs that protecting your time and holding your value are essential parts of sustainable growth.
This episode invites you to reflect on your own sales mindset. Are you creating relationships rooted in clarity and confidence, or relying on pressure and persuasion? What would shift if you treated sales as a mutual process instead of a one-sided pitch?
Episode Breakdown:
00:00 Radical Mindset Shift in Sales
02:07 Passionate Ambivalence Explained
04:15 Contrarian Sales Mindset vs. Traditional Selling
06:04 Never Ask for the Sale: Practical Examples
10:12 Startup Fundraising and Playing Small
15:08 Pricing Strategy and Early Sales Lessons
19:22 Fit Calls and Client Qualification
27:08 Overcoming Limiting Beliefs in Sales
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The Conscious Entrepreneur
The Conscious Entrepreneur is the podcast where founders come to sharpen their edge from the inside out - building businesses that are sustainable, aligned, and actually work for their life. It’s about becoming the kind of leader your business needs you to be, and doing it with clarity, connection, and purpose.
We don’t buy into hustle culture. And burnout? It’s not a badge of honor. Here, we believe thriving businesses are built by thriving people.
Hosted by Sarah Lockwood, The Conscious Entrepreneur is where growth starts within.
