🔗 Connect with Grant Owen

Instagram → @iamgrantowen

YouTube → @iamgrantowen

🔗 Connect with Me (Joshua Palassis)

Instagram → @palassis

All My Links → linktr.ee/PALASSIS

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⏱️ Chapters

00:00 – Intro: Who is Grant Owen?

02:00 – From Investment Banking to Building a Media Business

07:00 – The Psychology Behind Viral Content

13:00 – The Future of Personal Branding

19:00 – Why Most Creators Fail to Build Trust

26:00 – The Secret to Making Shareable Content

33:00 – Building the Right Audience (and Avoiding the Wrong One)

41:00 – How the Creator Economy Is Changing

50:00 – The Alex Hormozi “Feet Business” Story

57:00 – Faith, Family, and Finding Balance

01:06:00 – Purpose, Drive, and Long-Term Vision

01:19:00 – Final Thoughts + Where to Find Grant

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🚨 What really makes content go viral?

In this conversation, Grant Owen breaks down how to actually get attention online... not through trends or luck, but through a deep understanding of psychology, shareability, and trust.

We dive into:

• The difference between views and trust

• Why most creators post selfish content (and how to fix it)

• How to build an audience that genuinely cares

• The shift from agency work to personal branding

• Why YouTube is becoming the future of all media

• Balancing success, family, and purpose

This one’s packed with insights, laughs, and hard truths every creator and entrepreneur needs to hear.

🎙️ Watch the full conversation on The Connector Podcast on YouTube or Spotify and listen everywhere else!