Eddie Martinez, owner of Planet Golf in Miami, Florida, joins us for a fascinating look at how a small family business grew into one of South Florida's premier golf retailers. In this episode, we explore:

- The humble beginnings of Planet Golf as Alf's Golf and how Eddie's family got their start in the golf industry

- How the introduction of the Callaway Big Bertha driver revolutionized golf equipment and fueled a retail boom

- Eddie's philosophy on creating a positive atmosphere in his stores and why customer experience is paramount

- The importance of passing on golf knowledge and passion to the next generation of players and entrepreneurs

Join us for an inspiring conversation about family, golf, and building a thriving business in the ever-changing world of golf retail. Whether you're a golf enthusiast or an aspiring business owner, Eddie's insights offer valuable lessons on success both on and off the course.

Don't miss this episode that showcases the heart and soul behind one of Miami's most beloved golf institutions. Tune in to hear how Planet Golf continues to shape the local golf scene and foster a love for the game across generations.