Success isn't random. It follows a code. Welcome to the Conant Code — a five-minute crack at the small, strange choices that turn into big, durable advantages. This episode opens with a single, odd scene: a Boston workshop in 1845, where Peter Cooper, the man who built America’s first steam locomotive, is boiling animal parts. Not to make soup, but to hunt for something hidden in bone and skin: collagen that, once powdered and mixed with water, becomes a wobbly, improbable gel. Cooper patents his accidental discovery, flavors it, and then walks away. For half a century it sits forgotten until Pearl Waite, a humble cough-syrup and laxative salesman from LeRoy, New York, sees an opportunity. Pearl and his wife add sugar and bright flavors, give the product a name — Jell-O — and try to sell it door-to-door. Nobody cares. Then he does something quietly brilliant: he gives it away. Pearl’s free recipe booklets, handed to housewives and slipped into pantries, do more than advertise a dessert. They make Jell-O a habit. Once it lives on the shelf, it becomes part of the family story. By 1904 sales are $250,000; by the 1930s Jell-O has woven itself into the fabric of American life — even showing up in a Norman Rockwell painting, the Instagram of its day. And then comes the yuck factor: Jell-O has never been vegetarian. It’s made from gelatin, processed collagen pulled from hides, bones and connective tissue of pigs and cows. The material is cleaned, boiled, acid-treated, dried and powdered, then reborn with sugar, dyes and flavorings. If you’ve ever swallowed a soft-gel pill, you’ve eaten the same substance in another outfit. Gelatin is a strange crossroads of recycling, chemistry and appetite. But gelatin’s life stretches far beyond the buffet. It coated early film, stabilized military rations, and turned up in medicine capsules. In crime labs and ballistics testing, gelatin blocks simulate human tissue — a scientist somewhere is firing a bullet into something that feels exactly like cherry Jell‑O. That image, equal parts gross and fascinating, shows how one material can travel through industry, art and science. The real lesson — the Conant Code — is not about clever ingredients but about positioning. Pearl didn’t fight for shelf space; he created demand before customers knew they needed the product. He put the product inside people’s routines and let habit do the selling. You don’t always have to sell harder; sometimes you sell smarter: seed the story, make the product part of life, and the rest follows. By the end of the episode you’ll see Jell‑O as more than a wobbly dessert: it’s recycling, invention, marketing and a lesson in getting inside people’s lives. That’s the code. If this episode cracked something open for you, share it, follow the Conant Code, and keep testing the small moves that create outsized results.