In today's episode John and Quincy dive into the constantly changing world of ABM technology. As marketers, it's important to keep in mind that there's no one-size-fits-all solution when it comes to ABM tech. Every organization has unique needs and requirements, and relying solely on out-of-the-box functionality won't solve your custom needs. We go deep on some of the pitfalls that marketers face when adopting ABM technology and how to avoid them. We also talk about how a customized ABM strategy that takes into account your organization's specific goals and challenges is essential.

Links: https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short