On this episode we dive into the significance of distinguishing marketing assets versus liabilities. Proper recognition and classification of marketing assets and liabilities is crucial to the success of any business, yet many marketers struggle to understand the difference between the two.
We'll cover key points such as how to identify both types of marketing components, the impact that each has on the business, and tips for more effective management.
Tune in to the full episode now!
Links:https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
Are conversion rate optimizations really worth it? That's the question we'll be digging into on this episode. Website conversion rate optimization has recently become an increased focus for businesses looking to improve their online presence. However, some argue that it takes time away from more valuable marketing efforts. In this episode, John and Quincy dive into the pros and cons of conversion rate optimization and evaluate whether it's worth the investment. We'll also discuss how marketers should approach cost-per-lead (CPL) metrics in a more effective way to optimize their marketing efforts.
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
In today's episode John and Quincy dive into the constantly changing world of ABM technology. As marketers, it's important to keep in mind that there's no one-size-fits-all solution when it comes to ABM tech. Every organization has unique needs and requirements, and relying solely on out-of-the-box functionality won't solve your custom needs. We go deep on some of the pitfalls that marketers face when adopting ABM technology and how to avoid them. We also talk about how a customized ABM strategy that takes into account your organization's specific goals and challenges is essential.
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
On this episode we dive into the origin story behind John's journey from helping multiple companies at various stages to founding Compound Growth Marketing. We discover how John's expertise has helped businesses at various stages of development, from launch to post-IPO growth. We'll explore his unique approach to building predictable, scalable channels that work for both SaaS and non-SaaS companies.
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
Are you looking to future-proof your AI strategy and scale your content strategy? In this episode, we talk about how sourdough, kombucha, and AI are alike and how applying the principles of sourdough and kombucha brewing can actually improve your AI strategy.Key takeawaysIt's important to create a strong foundation and nurturing your AI strategy, much like the process of creating sourdough or kombucha. By taking the time to establish a solid foundation, you can scale your AI strategy effectively while ensuring its continued success.It's essential to recognize the limitations of AI and use it as a tool alongside human expertise, rather than as a replacement. This ensures that your AI strategy is effective and tailored to your specific business needs.There is a need for agility and flexibility. Just like with sourdough or kombucha brewing, the process requires constant adjustments and experimentation.Tune in to the full episode now!
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
Display is ruining your ABM strategy! On this episode as we discuss how to create a successful ABM strategy without relying too much on tools and display advertising. Learn real world strategies that will help you grow your pipeline, build long-term relationships with your clients, and master the art of account based marketing. Tune in now for actionable advice about creating an effective ABM strategy that goes beyond display advertising!
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
Are marketing and sales really as different as everyone thinks? On this episode we talk about everything from the sales funnel to the marketing funnel, we break down the differences and similarities between marketing and sales, we dive into revenue accountability for marketers, and more!
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
In this episode, with Chip House of Insightly CRM, we delve into the customer's buyer journey and how CRM systems play a crucial role in ensuring that the right data is available at the right time. We discuss the various stages a customer goes through in the buying process and the importance of accurate data to provide them a smoother experience. This episode is a must-listen for anyone who wants to enhance the customer experience, understand the structure and process of CRM systems, and learn how to get the right data into the right place at the right time.
Links: https://www.compoundgrowthmarketing.com/
Hosts: John Short
Guests: Chip House
Are you getting the most out of your marketing campaigns? On this episode, we discuss the common trap of solely focusing on Cost Per Lead (CPL). It takes more than just top line metrics and data to optimize marketing and sales. Understand multiple levers and strategies you can pull to maximize your return of investment (ROI).
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
It may sound silly, but when it comes to marketing and sales funnels, you can't ignore the middle! Businesses are too focused on generating leads at the top and converting them at the bottom - but what about everyone in between? On this episode we talk about how to better reach out to those already in your funnel to explore potential opportunities and how you can lear to tap into the middle of your marketing and sales funnel.
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
Everyone knows that the marketing and sales process can be complicated - but do you know what the marketing funnel looks like, or how powerful data can be when it comes to successful sales? John Short has all the answers in this hilarious Ask Me Anything session where he dives into his experiences with marketing, sales, and data. Tune in to get some great insights!
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
Are you stuck on how to label leads? Is it MQL, SQL, or PQL? On this episode we dive into why it doesn't matter what you label them, as long as you have a stage in the funnel nailed down and create mutual contacts between the marketing team. Tune in and learn more about this important topic today!
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
There's a lot of information out there on how to create great content. But what happens when you're short on time and need to get your content out fast? On this episode we dive deep into content atomization and the process of breaking down a larger piece of content into smaller, more manageable pieces. We'll show you how to use content atomization for efficiency and speed in your content creation strategy.
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
In order to make informed business decisions, it's important to have access to accurate and timely data. But data can often be contradictory or incomplete. That's where data triangulation comes in - on this episode we talk about how by combining multiple data sources, businesses can get a more complete picture of what's happening in their industry and make better-informed decisions in order to help their business grow.
Links: https://www.compoundgrowthmarketing.com/
Hosts: Quincy Johnson and John Short
There's a lot of talk about how sellers and marketers are different, but is there really that much of a difference? In this video, we look at the similarities and differences between these two groups, and see if we can figure out why people think they're so different.
Links: https://www.compoundgrowthmarketing.com
Hosts: Quincy Johnson and John Short
On this episode John and Quincy talk weigh the value of optimizing your funnel vs just simply looking to double your funnel volume. Twice as much isn’t always twice as good, and in today’s climate, it’s imperative that marketers fully understand which levers to pull in order to continue to grow the business.
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
On this episode John sits with Michelle Heath Founder and CEO of Growth Street to talk about how companies should be thinking about growth in a down economy and also her passions for using LinkedIn to influence and educate.
Links: https://www.compoundgrowthmarketing.com/
Michelle Heath - President and Founder of Crews Consulting Group
https://www.linkedin.com/in/michelleheath
https://www.getgrowthstreet.com/
Hosts: John Short of Compound Growth Marketing
Guests: Michelle Heath
On this episode John and Quincy talk about the value of TikTok. There is a lot of talk recently regarding the usefulness of the platform, security and data worries, and it’s place in the B2B space. Can companies build a winning strategy on TikTok, or will it fade into the MySpace ether?
Links: https://www.compoundgrowthmarketing.com/
Hosts: John Short and Quincy Johnson of Compound Growth Marketing
On this episode John sits with Eric Crews President and Founder of Crews & co. to talk about building systems for measuring, understanding and improving your business.
Links: https://www.compoundgrowthmarketing.com/
Eric Crews - President and Founder of Crews Consulting Group
https://www.linkedin.com/in/eric-crews-ccg/
https://www.crewsandco.com/
Hosts: John Short of Compound Growth Marketing
Guests: Eric Crews
On this episode John sits with Dave Gerhardt on the Exit Five podcast to talk about how to market when there’s no urgency to buy, what the CEO wants, and driving predictable demand.
Links:
https://www.compoundgrowthmarketing.com/
Dave Gerhardt
https://www.linkedin.com/in/davegerhardt/
https://davegerhardt.com/