No one goes to school for competitive intelligence.

If you’ve hung out with other CI pros, you’ll know that, despite their diverse professional backgrounds, most end up saying the same thing: “Well, I kinda just fell into it.”

But what if that’s not you? If you’ve got your sights set on CI, do you have to hope and pray you ‘fall into it’ too?

Not according to today’s guest.

Farhan Manjiyani is Senior Manager of Commercialization and Pricing at Grafana Labs, a tech company with over 1200 employees responsible for a lot of popular open source projects, including its namesake, the Grafana data visualization platform.

Today we discuss:

• Farhan’s transition from product marketing manager to full-time competitive intelligence pro.
• His advice for those looking to make a similar transition.
• What it’s like working on open source projects.
• The impact having the very DNA of your products open for the world to see has on your competitive intelligence efforts.

...and much more.

Grab this year's edition of the Competitive Intelligence Trends Report: https://pmmalliance.co/47XJabi