Kait Smith is Product Marketing Manager at Intellum. Before taking on her current role, though, Kait covered almost every aspect of the competitive intelligence spectrum. She spent time as a sales development representative, social media marketer, and business strategist. As someone performing CI as just part of her role, time management and prioritization are even more critical to meeting her responsibilities effectively. Kait joins us today to share how she does it.

Key talking points

• How to make your competitive intelligence program less reactive.

• Why sometimes strategically matching your competitors, instead of differentiating from them, is the right move.

• The three things you absolutely must be doing if you want to perform CI as efficiently as possible.