Blueprint for Tomorrow: AI's Emerging Role in Competitive Intelligence

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The Compete Clarity Podcast

Competitive Intelligence Alliance

9 episodes

3 months ago

New to competitive intelligence? Struggling to make an impact with limited resources? Brought to you by Competitive Intelligence Alliance, Compete Clarity is the show that aims to make some sense of competitive intelligence, bringing CI pros the actionable advice they need to make an impact. Each episode, we sit down with a different competitive intelligence expert to learn how they do it today, what they'd do differently if they were to start over, and how you can replicate their success.

Management

Business

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Management

Business

Blueprint for Tomorrow: AI's Emerging Role in Competitive Intelligence | Ben Hoffman

The Compete Clarity Podcast

38 minutes 44 seconds

1 year ago

Blueprint for Tomorrow: AI's Emerging Role in Competitive Intelligence | Ben Hoffman

Key talking points

🚀 Discover the two AI-driven techniques Adobe employs to monitor competitors effectively.
🕵️‍♂️ We reveal a unique approach to using AI to distilling actionable insights from mountains of data.
🤝 Uncover how Adobe's CI expert harnesses AI to enhance his day-to-day output and impact.

Episode summary

In this episode of the Complete Clarity Podcast, Alex Walton chats with Ben Hoffman, Senior Manager of Competitive Intelligence at Adobe, exploring the transformative impact of AI on competitive intelligence (CI).

Hoffman shares insights on how AI not only streamlines the immense task of data analysis but also serves as a vital tool for strategic planning, without overshadowing the irreplaceable value of human intuition and decision-making.

They delve into the nuances of AI's application in CI, the importance of security in its deployment, and Adobe's forward-looking approach to leveraging AI for future innovations in competitive strategy.