In this episode of The Company You Keep, Jack sits down with Alex Comyn, Brand Experience Principal at AND Digital, to trace a career that has spanned music, media, and digital transformation.
Alex grew up in London’s cultural melting pot, started his working life on Fleet Street, and found himself holding the Stone Roses long-awaited second album before anyone else. From there, his journey moved into the first wave of digital agencies, where he helped brands like Barclays, Toyota, and Audi reinvent how they connect with customers.
This is a conversation about risk, resilience, and relationships - from learning to say no at the right time, to betting on the internet when others thought it was a fad, to building the kinds of teams that can pitch (and win) some of the biggest accounts in the world.
Above all, Alex’s story is proof of the power of the company you keep: the colleagues, clients, and friends who shape your trajectory.
In this episode, you’ll hear about:
Alex’s unconventional start in music and media – and how it shaped his view of trust and creativity
Why growing up in a diverse community was the foundation for his career in strategy
His leap from the music industry into digital, and the conviction that “this internet thing” would change the world
The pivotal role mentors and colleagues played in his development
Reinventing brands like Toyota and Barclays in the digital age
Hard lessons from leadership, redundancy, and resilience
Why culture and people always outweigh process and tech
Links & Mentions:
The Company You Keep podcast: Follow on Spotify
AND Digital: https://and.digital
Alex Comyn on LinkedIn: https://www.linkedin.com/in/alex-comyn-369999/