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The Company Show
Megan Dougherty
109 episodes
3 weeks ago
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for The Company Show is the property of Megan Dougherty and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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Podcasting Outside the Box with Andrea Klunder
The Company Show
29 minutes 51 seconds
1 year ago
Podcasting Outside the Box with Andrea Klunder

At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner to take on the business area of a show.


Being in this space gives us tons of flexibility about the kinds of shows we create and the kinds of results we generate with them - but there are other kinds of organizations with different structures who are doing really interesting things with Podcasting too.


My guest today has some incredible examples of how non-profits, advocacy groups, and even governmental organizations are using podcasts to achieve their unique missions.


Andrea Klunder is the founder and lead producer of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and creative leaders who are making a cultural impact through meaningful storytelling.


We’re going all in to talk about out-of-the-box podcasting — listen to our conversation or read the blog post here: https://podcastingforbusiness.com/93


Tune in to the full episode to learn about:

  • The Creative Impostor Studios
  • Different Paths to The Podcasting Industry
  • Non-Profit Versus For-Profit Podcasting
  • Balancing Audio and Print for Maximum Impact
  • Intuition, Data, and Communication
  • The Priorities of Nonprofit Podcasting
  • How Podcast Starts for Organizations
  • Turning Podcast Excitement into Strategy



My book, Podcasting for Business is now available on Amazon — learn more about it here.



Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.



Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.



Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!



Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!



Key Quotes

“Whatever the mission of that organization is... if you can help them fulfill that mission in a way, then you are doing your job.” - Andre Klunder


“Podcasting is a tool specifically designed to accomplish a certain goal or solve a certain problem.” - Megan Dougherty



Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

  • Pre-order the book, Podcasting for Business
  • Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

  • State of Business Podcasting Report 2023


Andrea Klunder | Website | Podcast | LinkedIn | Instagram



Related:

  • Does Your Podcast Format Match Your Podcast Goals?
  • Achieving Business Goals with Podcast Managers with Ted Cragg
The Company Show
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.