It’s my favorite time of year.
I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.
This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner.
Today is all about that sweet, sweet data. It’s been an interesting year for business podcasting! We’ve seen big changes this year, in social media usage, sponsorships, and network participation — there are some great takeaways for you to apply to your own show.
And the numbers are just nifty.
I’ve pulled some of the most interesting takeaways to share with you here today.
I strongly recommend that, if you haven’t already done so, you download a copy of the report here to get the whole story!
Listen to the episode or read the highlights here: https://podcastingforbusiness.com/98
The Podcasting for Business Conference is happening this November — learn more about it here!
I hope I’ve sufficiently whetted your appetite for more data! We look at how shows start and end, how they’re edited, how often podcast content is shared on social media, how common guests vs solo episodes are… I’m really just getting started.
There are dozens of interesting data points for you to look at and consider as you make strategic decisions for your podcast — and we’ve got a companion video that shares the year-over-year comparison and our recommendations based on the trends. You can get the whole report and watch the companion video that gives a more detailed analysis and a year-over-year comparison here.
If you have a community that would be interested in this type of data, reach out to me at Megan@OneStoneCreative.net to talk about getting a guest post or interview for your folks I’m always happy to talk about the data!
You’ll also want to make sure you’re registered for this year’s Podcasting for Business Conference. It’s happening in about two weeks and We’ve got networking events, we’ve got expert presentations, we’ve got live Q and A with industry leaders — I’ll go so far as to say we’ve got everything you need to take your podcast to the next level in terms of profitability. Grab your ticket here.
That’s all for this week! As always, I’ve been your host, Megan Dougherty, and the Company Show was produced by the whole team at One Stone Creative. If you found some value here today, the best way you can support the show is to share it with someone you think could use a whole lot of data about podcasting for business!
In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!
If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.
There’s going to be some great information there for you.
Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one!
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
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