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The Company Show
Megan Dougherty
109 episodes
3 weeks ago
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for The Company Show is the property of Megan Dougherty and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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How an OBM Can Help with Your Podcast with Ashley Connell
The Company Show
28 minutes 37 seconds
1 year ago
How an OBM Can Help with Your Podcast with Ashley Connell

There are a lot of different ways that you can get support with your podcast.


You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above.


Sometimes even that, however, is too much on your plate, and in those cases, then an OBM, or Online Business Manager can help fill any gaps.


Today I’m chatting with Ashley Connell, the founder of Prowess Project which is an Online Business Manager resource and training academy. She’s also the host of the Prowess Hour, a weekly livestream and podcast giving OBMs the skills and insights they need to grow their businesses.


We’re talking about what an OBM is, how they can help ease the lift of a podcast in your company, and how to know if and when bringing on this kind of support is the right move to grow your business… and take over the podcast.


Listen to the episode or read the blog post here: https://podcastingforbusiness.com/92



Tune in to the full episode to learn about:

  • What an online business manager is
  • OBMs vs COOs vs VAs
  • How to hand off the reins to your OBM
  • What OBMs can do for your business & operations
  • The OBM Opportunity Podcast
  • Signs that you need an online business manager
  • Ashley Connell’s awesome AI tool




My book, Podcasting for Business is now available on Amazon — learn more about it here.




Connect with Ashley Connell

Ashley: “Pop over to prowessproject.com.

We are at @prowessproject on all of the socials and come drop us a line. Check us out. I would love to just hear what your own bottlenecks are, and I would love to hear, are you a spreadsheet brain or a spider web brain?”


Megan: “So on social, tag me @oscpodcasting, tag Ashley @prowessproject, and let us know if you are a spreadsheet or a spiderweb brain.”



Next Week on The Company Show

Next week, I’ve got another podcasting expert conversation to share with you and we’re going to be talking about something I’m pretty sure you’ve thought of at least once - Podcast Merch. It’s going to be a good one.

Subscribe to the Company Show, so you don’t miss it!



Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.



Podcasting for Business Conference 2024

We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.

It's happening from November 13th to 15th this year. Learn more about PFBCon here.



Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!



Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!



Key Quotes

“You give a VA a task and they execute. You give an online business manager your vision and they strategize.” - Ashley Connell



Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

  • Pre-order the book, Podcasting for Business
  • Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

  • State of Business Podcasting Report 2023


Ashely Connell | Website | LinkedIn | YouTube

  • Free Consultation
  • Unlock the AI Advantage



Related:

  • Working with VAs for Your Podcast with Kristy Yoder
  • Achieving Business Goals with Podcast Managers with Ted Cragg


The Company Show
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.