Guest: Katie Ray, Head of Community at Metadata
In this episode, Katie shares:
- The red lights and green lights she watched for when considering joining Metadata
- What it was like starting with the Metadata team, their process for growing the community with a member-led approach
- How the team’s very small, dedicated rollout of DEMAND led to huge engagement
- Why building a community for demand gen marketers can, in fact, change lives
- Reasons for creating the new Women in Marketing program
- Her preference for agile community building and building with heart over fearing mistakes
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