Guest: Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting
In this episode, Leslie covers:
- Evangelists as advocates who tout value of their own volition
- Evangelism vs Community
- Finding evangelists through community engagement, product usage, NPS, & referral programs
- Nurturing evangelists through white glove experiences
- Best practices for setting up referral programs
- The trend toward a standardized definition of community
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