Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper
In this episode, Arthur divulges:
- How Chili Piper company decided to approach a community strategy by sponsoring ones
- Embracing a “Seek to understand before being understood” philosophy
- Creating integrated marketing campaigns within sponsored communities
- Listening on third-party platforms as a retention strategy
- How measuring ROI matured from hypotheses to solid metrics
- The future of community consolidation and acquisition, as well as the rise of customer communities
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