Guest: Christina Le, Social Media & Community Manager at OpenPhone
In this episode, Christina digs into:
- Her expansion from social media into a Community Management role
- What it’s like to create brand-focused content and then switch into a community mindset to build engagement
- Recognizing and overcoming imposter syndrome
- Using empathy and goodwill to drive engagement
- Her vision for separating the roles and platforms as her company grows
- A trend toward online authenticity and advocacy
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