Guest: Tessa Kriesel, Head of Developer Relations at Snap
In the episode, Tessa discusses:
- Developer Relations (DevRel) role across developers’ journey from acquisition to adoption
- Strategy for connecting with developers, building goodwill, delivering support
- Similarities between developer experience and member experience
- “Measuring what matters” including developer feedback, use of resources, successful launch and sentiment, and adoption rationale
- Trends in DevRel, including the hope that DevRel/Community gains a seat at the executive table
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