Dissecting Publishers' Data with Mike O’Sullivan

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The Community Exchange Podcast by OpenWeb

OpenWeb

39 episodes

3 days ago

This is The Community Exchange Podcast, brought to you by OpenWeb: an interview podcast series featuring the leaders building the media ecosystem of the future. This season, our host is industry veteran Matthew Scott Goldstein (a.k.a. MSG). Each episode he explores our guests’ journeys through the media world, the work they are currently doing, and how they’re shaping the media and publishing industry. Learn more about OpenWeb at http://www.openweb.com

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Dissecting Publishers' Data with Mike O’Sullivan

The Community Exchange Podcast by OpenWeb

53 minutes 2 seconds

8 months ago

Dissecting Publishers' Data with Mike O’Sullivan

On this episode of The Community Exchange Podcast, we welcome Mike O'Sullivan, Co-Founder and CEO at Sincera. In our discussion MSG and Mike cover:

Mike O’Sullivan’s journey from Microsoft to founding Sincera
The evolution of programmatic advertising and ad tech
Challenges in reporting, transparency, and data management
Google’s antitrust cases and its impact on the ad tech ecosystem
Unlocking hidden revenue and optimizing publisher monetization
The role of first-party data in ad sales and strategy
Gaining control over the publisher tech stack and supply chain
The future of publishing: mixed media and investing in editorial talent

And more.

New episodes of The Community Exchange Podcast are released each week.

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