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The Communication Conversation with Ashley DeLuca
Ashley K DeLuca
107 episodes
5 days ago
Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!
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Marketing
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Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!
Show more...
Marketing
Business
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When to soft and hard sell in your emails
The Communication Conversation with Ashley DeLuca
9 minutes 56 seconds
3 years ago
When to soft and hard sell in your emails

When it comes to selling in email marketing, there can be a bit unknown when it comes to how to balance between soft vs. hard selling. In this episode, we’re diving into when to soft and hard sell in your emails without being a sleaze ball about it!

What you’ll learn: 

  • The purpose of a soft vs. hard sell
  • The intention behind when you're selling
  • How to soft vs. hard sell in email

Wait, don’t forget your guac!

Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!

Grab your free Convertkit pass...

If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.

PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

The Communication Conversation with Ashley DeLuca
Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!