The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building.
Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick.
Listeners will gain insight into:
-Strategic marketing frameworks — How to align communications with organizational goals.
-Brand storytelling — Turning values, culture, and mission into messages that resonate.
-Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders.
-Economic development communications — Approaches that build trust, attract investment, and showcase impact.
-Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t.
-Core values in practice — How values shape who you work with, how you operate, and how success is defined.
At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building.
Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick.
Listeners will gain insight into:
-Strategic marketing frameworks — How to align communications with organizational goals.
-Brand storytelling — Turning values, culture, and mission into messages that resonate.
-Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders.
-Economic development communications — Approaches that build trust, attract investment, and showcase impact.
-Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t.
-Core values in practice — How values shape who you work with, how you operate, and how success is defined.
At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
From Practice to Presence: The Art of Brand-Building in Law
The Comms Exchange: a Podcast by 30|90 Marketing
25 minutes 44 seconds
4 weeks ago
From Practice to Presence: The Art of Brand-Building in Law
In this conversation, Rachel Ledet and Christianne Brunini engage with Kelly Longwell, an attorney and leader in affordable housing, discussing her journey in building the Longwell Riess law firm. They explore themes of thought leadership, community engagement, and the importance of networking in the legal field. Kelly shares insights on establishing a brand, the significance of affordable housing, and the strategies for effective community involvement. The discussion also highlights the value of personal connections and the future growth plans for Longwell Reese.
Key Takeaways:
Building a brand requires a clear vision and identity.
Community engagement is essential for establishing a professional presence.
Start small and create opportunities for visibility.
Networking events can foster valuable relationships.
Investing time in clients can lead to long-term loyalty.
Understanding the client's overall goals enhances service delivery.
Creating a supportive team environment is crucial for growth.
Strategic growth should focus on maintaining service quality.
Highlighting team members can enhance the firm's brand.
Consistency in marketing and presence is key to success.
The Comms Exchange: a Podcast by 30|90 Marketing
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building.
Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick.
Listeners will gain insight into:
-Strategic marketing frameworks — How to align communications with organizational goals.
-Brand storytelling — Turning values, culture, and mission into messages that resonate.
-Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders.
-Economic development communications — Approaches that build trust, attract investment, and showcase impact.
-Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t.
-Core values in practice — How values shape who you work with, how you operate, and how success is defined.
At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
