Launching a product can make or break a business—but most people get it completely wrong. In this deep dive, we break down The Pocket Guide to Product Launches and reveal the key strategies that separate successful launches from total flops.

This book covers everything from go-to-market planning and messaging to team alignment and post-launch momentum. We’ll go over the biggest takeaways, the mistakes you need to avoid, and the must-know frameworks that can help you launch with confidence.

If you’re a product marketer, entrepreneur, or startup founder, this breakdown will give you the insights you need to win. Watch until the end for the most critical step that too many people overlook.

Let me know in the comments—what’s your biggest challenge when it comes to launching a product?