Most startups fail—not because of bad ideas, but because they ask the wrong questions. The Mom Test by Rob Fitzpatrick reveals why customers lie, how traditional feedback leads you astray, and the secret to getting honest, actionable insights. In this deep dive, we break down the biggest mistakes founders make when talking to customers and show you how to avoid them.

If you're tired of hearing "this is a great idea" only to watch your startup crash and burn, this book is your wake-up call. Learn how to ask the right questions, get real answers, and turn insights into a product people actually want.

Why "Would you buy this?" is the worst question you can ask

The sneaky way customers mislead you (without realizing it)

How to get real feedback without sounding desperate

The Mom Test framework explained in simple steps

Stop guessing. Start learning what your customers really need.

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